A 1983 graduate of RIT in Professional Photography, Carl Vernlund was selected from a field of 3500 entries for the inaugural Sinar Bron - Swiss Grand Master Award. Since then, he has created thousands of images for former employer and long term client, Armstrong World Industries, Inc. These include three ads recognized by Architectural Record as the 1st, 5th and 14th “best read ads” of 1987 and a 1991 Bronze Award from Eastman Kodak for excellence in advertising.

In studio and on location, across the USA and Europe, Carl has photographed a broad spectrum of residential, corporate and healthcare building exteriors and interiors for advertising and editorial use.  He earned a Master of Management, Business Administration degree from Penn State University in 1997.

In 1999, Carl helped develop and market his “Imaginteriors” process, which digitally inserts flooring and ceiling product designs into room set and location photos for Armstrong’s national

and point of sale advertising. In addition, he photographed Homewood Suites and Hampton Inns, commercial buildings and manufacturing facilities for High Industries Inc. and other clients. From 2000 to 2006, he photographed residential room sets for Filene’s/Kaufman Department Stores and now offers high end digital imaging of residential and commercial interiors and exteriors for Architects, Interior Designers and Advertising Agencies in the North East and Mid-Atlantic Region.

Carl’s philosophy for architectural photography: “I seek to capture the light and form of a structure, enhancing the ambiance with selective lighting that builds on what the architect or interior designer has created.” In studio photography, “I have the freedom to create a mood and design lighting that features the product to its best advantage. My role is to translate the three dimensional vision of the room designer, art director and stylist into a cohesive visual story and capture it in two dimensions on film or pixels.”  

General Member: ASMP

Awards:

Education:
B.S. Professional Photography, Rochester Institute of Technology, 1983.